Alternate Text (Alt Text) is text associated with an image that serves the same purpose and conveys the same essential information as an image within a website or document.

  • As a state institution, we’re required by law to have Alt Text for all images on our websites and within documents available to faculty, staff, students and the general public. This ensures that our information is accessible to everyone, including those with disabilities.
  • When utilizing our Content Management System to update our websites, addition of Alt Text is enforced; you will not be able to add the image without adding Alt Text.
  • Within WordPress, Alt Text is still required, but not strictly enforced to move forward to the next step. Alt Text must be established at the time you upload the image. No other information is needed besides the Alt Text; you won’t need to fill out Caption or Description.
  • It’s important to make the information relevant to the image, but not overly complicated. A concise, descriptive phrase is usually best.
  • For images that represent a step or have already been described within the text of the webpage or document, it’s not necessary to repeat the information that was in the verbiage for the image. The Alt Text can instead be named a process. For example,  “authentication process” could be used instead of “enter your TAMHSC username and password”. This ensures that information is not redundant when read by a screen reader, because it reads the step and then reads the image’s Alt Text.
  • Don’t use the phrases “image of” or “photo of” within the Alt Text. The screen reader will read this as “image of ‘image of authentication process’”.

Additionally, but not related to Alt Text, when uploading photos, please make sure the image size is similar to the actual size you’d like it on the webpage. Adjustments can be made in Photoshop or Photoshop Elements before uploading the file to WordPress.